Understanding Electricity Comparison Sites
Not all electricity comparison websites work the same way. Some earn referral fees when customers sign up through their site, which can create incentives to prioritize certain offers. Others, like Grid Shopper, use public data and don't earn commissions.
Here's what to look for when evaluating any comparison site—and how Grid Shopper approaches each question.
Questions to Ask Any Comparison Site
Where does Grid Shopper get its data?
Grid Shopper: Official state rateboards only. We don't use supplier-submitted offers or paid listings.
Does Grid Shopper earn referral fees when I sign up for a plan?
Grid Shopper: No. We don't get paid when you sign up, and we don't sell your information to suppliers.
Does Grid Shopper rank suppliers or recommend specific plans?
Grid Shopper: No. We organize and visualize rateboard data so you can make your own comparisons. We don't tell you which supplier to choose.
Can I see how rates have changed over time?
Grid Shopper: Yes. We track and display historical rate trends so you can see how supplier offers and utility rates evolve.
Why This Matters
When a comparison site earns money from supplier sign-ups, they have a financial incentive to highlight certain offers over others—even if those offers aren't the best deal for you. By sourcing data exclusively from official state rateboards and avoiding referral fees, Grid Shopper aims to present options without that bias.
We're not claiming to be perfect or comprehensive. We're simply trying to organize public rateboard data in a way that helps you make more informed decisions about your electricity supply options.